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Welcome to Bachman Chevrolet of Louisville, KY

Bachman Chevrolet
The History of Bachman Auto Group


The history of Bachman Auto Group actually began in 1924 when Elwood Priestley became an Oldsmobile dealer in Madison, WV. He drove his cars up and down the "hollers" of West Virginia showing people the exciting new form of transportation that was sure to change their lives.

One of his son-in-laws, Joe Holland, a native of Benton, Kentucky, entered the automobile business in 1952. Joe had played basketball for the University of Kentucky and was a key contributor on their 1948 NCAA Championship team. In 1962, Joe and his wife Betty bought out Rhodes Holland Chevrolet in South Charleston, WV and Joe Holland Chevrolet was established.

The third generation of this automobile family began when Joe's and Betty's daughter Teresa worked in the office or on the switchboard of Joe Holland Chevrolet during her tenure at George Washington High School. After graduating with a business degree from the University of Kentucky, she married Steve Bachman.

In 1976 Joe Holland offered Steve and Teresa the opportunity to learn the automobile business by working for him in South Charleston, WV. They trained in various capacities throughout the Chevrolet dealership for nine years while saving for a dealership of their own.

In April 1985 Joe was informed that there was a large Chevrolet dealership on the market in Louisville, KY. It had been out of business for several months after failing twice under previous management. Steve immediately went to Louisville to assess the possibilities, and by August 1985 Bachman Chevrolet was a reality. Joe Holland was the majority stockholder, Steve Bachman was named Dealer/President, and Teresa was Vice-President, Secretary-Treasurer of the new corporation.

Bachman Chevrolet opened its doors on October 7, 1985 with 35 employees and is still going strong 25 years later. Now, in 2012 we have opened our brand new Chevrolet store. Take a look!


We would like to thank you for visiting our website and considering us for the purchase of your next new or pre-owned vehicle. It is our goal to provide you with an excellent purchase and ownership experience.

Let us introduce you to our staff, show you some of our special vehicle offers, and take you through our complete line of new and used inventory. We can help you find exactly what you are looking for and even help you get financed though our secure online credit application.

We know your time is valuable. We are sure you will find our site a fast and convenient way to research and find a vehicle that's right for you. If we can be of any assistance while visiting us online, send us an email and we will promptly reply.